🌍 Matomo
The most popular open-source alternative to Google Analytics - self-hosting gives you full data ownership.
European alternative to: Google Analytics.
Details
| Country | 🌍 Open source |
| Category | Web analytics |
| Replaces | Google Analytics |
| Pricing model | freemium - free basic plan, paid upgrades |
| Open source | yes |
| Self-hosting | yes - can run on your own server |
| Website | matomo.org |
Who is it for
Matomo is a good fit if you want to replace Google Analytics with a tool that keeps data in Europe and is subject to GDPR. You can start without paying and check whether it meets your needs. Companies with their own infrastructure will appreciate the self-hosting option.
Questions about Matomo
Where does Matomo come from?
Matomo is a tool from Open source. Parent company InnoCraft is headquartered in New Zealand; the self-hosted version is fully sovereign.
How much does Matomo cost?
Pricing model: freemium - free basic plan, paid upgrades. Current prices are on matomo.org.
What does Matomo replace?
Matomo is a European alternative to: Google Analytics.
Can Matomo be self-hosted?
Yes - Matomo can run on your own server or with a European cloud provider, keeping full control of your data.
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