📊 Web analytics

GDPR-compliant website statistics, often without cookie banners - instead of Google Analytics. 5 tools, including 1 from Poland.

They replace, among others: Google Analytics, FullStory, Crazy Egg.

🇵🇱 Poland · freemium

Piwik PRO

Enterprise-grade analytics platform from Wrocław, chosen by banks and public administration across Europe.

instead of: Google Analytics ↗
🇲🇹 Malta · freemium

Hotjar

Maltese heatmaps and session recordings - see what users really do on your site (part of the French Contentsquare group).

instead of: FullStory, Crazy Egg ↗
🌍 Open source · freemium · open source · self-hosted

Matomo

The most popular open-source alternative to Google Analytics - self-hosting gives you full data ownership.

instead of: Google Analytics ↗
🇪🇪 Estonia · paid · open source · self-hosted

Plausible

Lightweight cookie-free analytics - one script, zero consent banners, open source.

instead of: Google Analytics ↗
🇳🇱 Netherlands · paid

Simple Analytics

Dutch cookie-free analytics focused on keeping reports as simple as possible.

instead of: Google Analytics ↗

Questions about the Web analytics category

Which European tools in the "Web analytics" category are in the directory?

5 tools: Piwik PRO (Poland), Hotjar (Malta), Matomo (Open source), Plausible (Estonia), Simple Analytics (Netherlands).

Are there Polish tools in the "Web analytics" category?

Yes - Piwik PRO.

Which of them are free or have a free plan?

Piwik PRO, Hotjar, Matomo.

Which are open source?

Matomo, Plausible.

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